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NEWS: SAG-AFTRA Signs Agreement with Voiceover Studio on AI Voices in Video Games


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malvarez1



Joined: 17 Nov 2008
Posts: 1688
PostPosted: Wed Jan 10, 2024 1:32 pm Reply with quote
So SAG-AFTRA basically screwed everyone over? And so soon after the strike? Man, that sucks.
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Greed1914



Joined: 28 Oct 2007
Posts: 4438
PostPosted: Wed Jan 10, 2024 1:41 pm Reply with quote
It sounds less like an "Approved by those affected" and more like, " We have the ability to agree to certain things on your behalf."

I have no idea of SAG has to get approvals for something like this or does have the ability to approve certain things on behalf of members, but it doesn't look great to say it was approved by VAs and then have somebody like Steve Blum call it out.
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ANN_Lynzee
ANN Executive Editor


Joined: 02 May 2011
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PostPosted: Wed Jan 10, 2024 1:54 pm Reply with quote
I saw a few posts that suggested a dismal amount of members showed up to vote for this when it was on the table, and that's how it managed to pass.
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MarshalBanana



Joined: 31 Aug 2014
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PostPosted: Wed Jan 10, 2024 2:15 pm Reply with quote
The thing is, "the ethical use of AI voices" is such vague wording.
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Greed1914



Joined: 28 Oct 2007
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PostPosted: Wed Jan 10, 2024 2:15 pm Reply with quote
ANN_Lynzee wrote:
I saw a few posts that suggested a dismal amount of members showed up to vote for this when it was on the table, and that's how it managed to pass.


That would make sense. It would at least explain the combination of wording that it was approved, but members seemingly unaware that it was happening.
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psh_fun



Joined: 22 Oct 2023
Posts: 41
PostPosted: Wed Jan 10, 2024 4:20 pm Reply with quote
Does the technology Hollywood use for things like digitally added in General Tarkin and Princess Leia count as AI? Seems like there's already cases of actors being posthumously added into media. I guess voices would be a lot easier to copy than that.
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Essedess



Joined: 03 Jan 2024
Posts: 50
PostPosted: Wed Jan 10, 2024 4:22 pm Reply with quote
This is disgusting, in my opinion. I don't even know what else to say. The next few years are going to be "interesting".
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jdnation



Joined: 15 May 2007
Posts: 2001
PostPosted: Wed Jan 10, 2024 5:17 pm Reply with quote
AI voice-imitation/recreation will be a necessary tool that is also an inevitability.

There are reasonable cases where it makes sense in future scenarios.
- If a VA dies or becomes unable to perform mid-contract.
- In games that are too large or constantly updated services where a VA cannot reasonably voice a role forever or there is way too much text for them to perform.
- If last-minute corrections/additions need to be made, and time/scheduling is an issue.
- In future dynamic games, where assuming there is original creative interactivity between a user and an actual NPC AI, NPC AI can be voiced by text-to-speech AI VA. This is likely the most promising possibility.

Actors can get ahead of this by also getting residuals or settled one-time license payment for AI recreations of their voices. Or rather they can work together with AI companies to have their own licensable AI program.

I can easily see many industries popping up that also offer royalty-free AI VA using amateur or no-name actors emerging, and these would be cheaper alternatives for indy game and animation studios.

So it behooves pro-actors to get ahead of that by offering their own official solutions, otherwise they are going to lose out.
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Regalli



Joined: 26 Apr 2022
Posts: 108
PostPosted: Wed Jan 10, 2024 5:22 pm Reply with quote
Greed1914 wrote:
ANN_Lynzee wrote:
I saw a few posts that suggested a dismal amount of members showed up to vote for this when it was on the table, and that's how it managed to pass.


That would make sense. It would at least explain the combination of wording that it was approved, but members seemingly unaware that it was happening.
Agreed. Which seems like it might have been pushed under the wire as a thing.

Even if not, it's still gross given every time I've heard a voice actor talk about the subject of having their voice fed into AI, it has always been them saying "please do NOT" even from non-corporate sources... and the potential for corporate misuse is SO plainly obvious it's baffling to me SAG-AFTRA agreed to it.
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Covnam



Joined: 31 May 2005
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PostPosted: Wed Jan 10, 2024 5:35 pm Reply with quote
Just looking at this on the surface level, it seems like the right to opt in or out to this from the start and then to opt out whenever they want is favorable to VAs.
Obviously how it passed is a different matter, but the terms as presented in the article in regards to being able to use digital replicas seems to be in favor of VAs (mostly whom I would presume would opt out).
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Blanchimont



Joined: 25 Feb 2012
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PostPosted: Wed Jan 10, 2024 6:08 pm Reply with quote
Covnam wrote:
Just looking at this on the surface level, it seems like the right to opt in or out to this from the start and then to opt out whenever they want is favorable to VAs.
Obviously how it passed is a different matter, but the terms as presented in the article in regards to being able to use digital replicas seems to be in favor of VAs (mostly whom I would presume would opt out).

That's what I'm wondering? Per the agreement, digital voice replicas need consent from VAs along with fair compensation to said VAs, and VAs can also stop any further use of that voice replica in new works.

So far I've only heard angry takes on it, but what exactly are the complaints? Confused
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Daerian



Joined: 04 Dec 2011
Posts: 168
PostPosted: Wed Jan 10, 2024 6:37 pm Reply with quote
Blanchimont wrote:
So far I've only heard angry takes on it, but what exactly are the complaints? Confused


By making AI voices allowed and making formal agreement about them like that SAG-AFTRA will allow companies to put into contract that you agree to have your voice to be used in AI or you will not work for them. Making high-level agreement like that is in reality making it requirement for many VA to agree to AI their voice, or they will not get work.
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MFrontier



Joined: 13 Apr 2014
Posts: 11323
PostPosted: Wed Jan 10, 2024 6:37 pm Reply with quote
That a lot of VA's were unaware of this is concerning, but is it needs their consent and they still get residuals it can't be the worst outcome?
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Yuvelir



Joined: 06 Jan 2015
Posts: 1571
PostPosted: Wed Jan 10, 2024 6:39 pm Reply with quote
jdnation wrote:
AI voice-imitation/recreation will be a necessary tool that is also an inevitability.

There are reasonable cases where it makes sense in future scenarios.
- If a VA dies or becomes unable to perform mid-contract.
- In games that are too large or constantly updated services where a VA cannot reasonably voice a role forever or there is way too much text for them to perform.
- If last-minute corrections/additions need to be made, and time/scheduling is an issue.
- In future dynamic games, where assuming there is original creative interactivity between a user and an actual NPC AI, NPC AI can be voiced by text-to-speech AI VA. This is likely the most promising possibility.

Actors can get ahead of this by also getting residuals or settled one-time license payment for AI recreations of their voices. Or rather they can work together with AI companies to have their own licensable AI program.

I can easily see many industries popping up that also offer royalty-free AI VA using amateur or no-name actors emerging, and these would be cheaper alternatives for indy game and animation studios.

So it behooves pro-actors to get ahead of that by offering their own official solutions, otherwise they are going to lose out.

None of those is either necessary or inevitable.
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Blanchimont



Joined: 25 Feb 2012
Posts: 3453
Location: Finland
PostPosted: Wed Jan 10, 2024 7:01 pm Reply with quote
Daerian wrote:
Blanchimont wrote:
So far I've only heard angry takes on it, but what exactly are the complaints? Confused


By making AI voices allowed and making formal agreement about them like that SAG-AFTRA will allow companies to put into contract that you agree to have your voice to be used in AI or you will not work for them. Making high-level agreement like that is in reality making it requirement for many VA to agree to AI their voice, or they will not get work.

Banning the use of AI was never on the table, only the guidelines for its use. You can't put the genie back in the bottle...
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